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An online research panel is a sample of persons who have agreed to complete surveys via the Internet. It is a group of people sharing similar traits, brought together to answer an online survey about a particular research topic for a commensurate incentive. For more information, check out our Understanding Online Research Panels page.
If an online research panel is well-managed and verified, you can capitalize on generating powerful insights and quality responses, based on the rich online profiles of panelists. Well-managed panels allow for faster response rates since the participants have already demonstrated their interest in joining online surveys and are pre-screened for answering.
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