Demographics and Ratio of Panel Composition

Compared to companies of similar panel sizes, dataSpring has a higher count of South Korean teenage panelists. Furthermore, looking at dataSpring's panelist composition ratio by age, panelists in their 20s account for 35.37%. This is due to the fact that South Koreans in their teens and 20s are the most requested panel from our past clients and we have recruited heavily in this demographic.

The above information does not mean we have left out older panelists. Though older panelists are less in number, we have learned that they are more active than younger panelists. However, data collection and response rate for older panelists depends on the location and schedule. For this reason, we recommend checking the feasibility of the survey in advance by using our Free IR Check tool.

Ethnic composition

South Korea is among the world's most ethnically homogeneous nations, with 96% of the population being ethnic Koreans. This being the case, it is very rare to specify target conditions and allocations based on ethnic group.

Precautions in Conducting Online Research

• We can ask general ideas about politics but if the questions are too sensitive, we need to check the questionnaire beforehand.
• Depending on the content of the survey, getting personal information of respondents might be difficult. If you want to get personal information, we recommend you to check with our sales representative in advance.
• Since the smartphone penetration is quite high (80%), South Koreans have an overall very high IT literacy rate. Based on those characteristics, the IT literacy of online survey respondents is higher than average. The incidence rate of web advertisement contact interval, web campaign recognition rate, and questions regarding web might be higher than the actual condition.