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HomeResourcesEye On Asia

Eye On Asia

A collection of insights from our Local Experts throughout the region

Dive into Asia’s Game-Changing Consumer Tren...
Consumer Holidays Asia asian consumer dataSpring 2026

Editor’s Picks

COVID-19 Consumer Behavior Homebody Economy Editor's Pick

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...

Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick

4 Major Effects of the COVID-19 Pandemic on Asian Consumers | Ey...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...

Featured insights

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Consumer Holidays Asia asian consumer dataSpring 2026

Dive into Asia’s Game-Changing Consumer Trends for 2026

a Asia remains the engine of global economic and consumption growth as we move into 2026, but the st...
Consumer Holidays Asia asian consumer dataSpring 2026

Holiday Travel in Asia 2026: Guide to Top Destinations a...

Asia is set for another big year of holiday travel in 2026. After a full global tourism rebound in 2...
Consumer Asia asian consumer dataSpring Asian masculinity men consumerism Asia Asian male shoppers men grooming Asia Asian consumer trends male spending habits luxury consumer Asia men fashion Asia men in Asia Asian Men

The Rise of Men’s Consumerism in Asia

In recent years, there has been a notable shift in consumption patterns across Asia, particularly am...
Consumer Asia asian consumer dataSpring Asian masculinity men in Asia Asian Men

Men in Asia: Redefining Masculinity in a Changing World

Across Asia, men are navigating a landscape of rapid change. From Tokyo to Bangkok, Seoul to Jakarta...
Food Consumer Asia asian consumer dataSpring pho tom yum asian food biryani

Explore the Flavors of Asia: From Classics to Tomorrow’s...

Food in Asia is more than just nourishment — its culture, history, identity, and innovation all serv...
Consumer Asia asian consumer dataSpring aging old people

Unlock the Secrets Behind Asia's Aging Revolution!

Asia is undergoing a profound demographic transformation. The number of people aged 60+ in the regio...
International Youth Day Consumer Asia asian consumer Asian Youth dataSpring #genz youth

How Gen Z Is Shaping Consumer Behavior in Asia

Across Asia, a new generation is shaping the future of consumption—digitally native, culturally dive...
Consumer Asia asian consumer Friendship in Asia Cultural Trends Social Behavior Asian Insights Modern Relationships Zero-Sugar Socializing Asian Youth Digital Culture Market Research Asia dataSpring

How Asian Societies are Redefining Friendship Today!

Why Friendship in Asia Matters? Friendship plays a central role in shaping human connection, and in ...
Consumer Asia asian consumer father's day

Redefining Father’s Day in Asia: The Rise of the Modern ...

Father’s Day in Asia is undergoing a major transformation. Once a modest holiday marked by ties and ...
Consumer Asia asian consumer mother's day

Celebrate Asian Moms: Unique Ways to Cherish Her on Moth...

Mother’s Day is more than a calendar date. It’s a pause in our busy lives—a moment to look back, to ...
Asia Women's Rights international womens month feminism

Discover the Magic of Sakura Season in Japan!

Every spring, Japan transforms into a mesmerizing canvas of pink and white as cherry blossoms, or sa...
Asia Women's Rights international womens month feminism

Women in Asia: Breaking Barriers, Leading Change

Across Asia, women have been at the forefront of transformation, driving progress in economics, educ...
Trends Valentine's Day Asia Tourism Consumer Trends

Fall in Love Again at Asia's Top Destinations This Valen...

Valentine’s Day is a special occasion for couples worldwide, and Asia offers a wealth of romantic de...
China Trends Holidays Dining Chinese New Year Tourism Consumer Trends Year of the Snake

Chinese New Year 2025: Where Tradition Meets Tomorrow!

The Chinese New Year 2025 marks the arrival of the Year of the Snake, a zodiac sign that represents ...
South Korea Case Study Consumer Behavior Eye On Asia South Korea Demographics Birthrate Policies

Declining Birthrate in South Korea: A Look at People's P...

dataSpring Korea, a leading market research firm, recently released key findings from its survey on ...
South Korea Consumer Trends Market Survey isolation

Unraveling the Silent Crisis: The Extreme Social Withdra...

Image sourced from Freepik Introversion is now socially accepted and individualism has led to a rise...
Thailand Online shopping Consumer Trends Retail Consumer Behavior asian consumer luxury

Thailand's Opulent Evolution As The New Darling of the L...

Image sourced from Freepik Europe, the US, and East Asian powerhouses like China, Japan, South Korea...
Singapore Tourism Consumer Behavior Concert Concert economics ASEAN

Singapore's Solo Act: Taylor Swift and Tourism Boost of ...

Image sourced from Freepik Nestled in the center of Southeast Asia, Singapore attracts millions of t...
Korea Japan South Korea Southeast Asia Valentine's Day Consumer Behavior Love Holiday

From Roses to Self-Love: A Closer Look in the Shifting P...

Valentine's Day is widely celebrated as a day of love and holds a special place in the hearts of man...
Korea South Korea Lifestyle Trends Consumer Trends Consumer Behavior

How K-Beauty is Taking Over the World | Eye on Asia

South Korea, home of the globally celebrated phenomenon in beauty and skincare products, called 'K-b...
China Taiwan Korea Indonesia South Korea Lifestyle Ecommerce Trends Live Stream Consumer Trends Consumer Behavior Technology

Top Trends for Asian Consumer Behavior in 2023 | Eye On ...

2023 has been the year of recovery for most markets, especially in Asia, as countries have returned ...
Southeast Asia Asia Southeast Asian Survey Pet Industry Intage pet

[Infographic] The Growing Pet Industry: Insights from In...

From devoted owners of dogs and cats to those who cherish the company of smaller animal companions, ...
Korea Lifestyle Health Alcohol Dining Happiness Drinking

[Infographic] Happiness, Eating Out and Drinking Behavio...

Market research firm dataSpring Korea(dSK) conducted a survey on happiness, eating out and drinking,...
Asia Poll Lifestyle Health IR Smoking Cigarette

[Infographic] Smoker Study in Asia | Eye on Asia

dataSpring's EMEA team recently conducted a study on cigarette consumption and behavior in Asia. You...
Korea South Korea Lifestyle Trends Consumer Trends Consumer Behavior

How South Korea Became the World's Biggest Luxury Goods ...

South Koreans continue to stand out as the largest spenders of luxury goods in the world, ranking fi...
Korea South Korea Lifestyle Ecommerce Trends Live Stream Consumer Trends Consumer Behavior Seoul, Korea

Live Stream Shopping: A Game Changer for South Korea | E...

Live streaming is by no means new. There have been well-known platforms that cater to this social ex...
Indonesia Ecommerce Asia Technology

Indonesia's Digital Tech Sector Miracle | Eye on Asia

When it comes to the rising digital market in Asia, most of us look into India and China, with their...
Taiwan Asia Technology

How Taiwan Continues to Lead the Semiconductor Industry ...

Did you know that 60% of the world’s semiconductors, and over 90% of the most advanced ones, are mad...
Indonesia Halal Industry Asia asian consumer FMCG Muslim

The Halal Revolution: How Indonesia's Influence is Shapi...

Our time of heightened globalization has led to cultural diversity and varying dietary requirements ...
Korea Lifestyle Health Alcohol Happiness Drinking

[Infographic] Drinking Behavior of Koreans and Drinking ...

Check out how Koreans consume drinks and what culture such drinking behavior features in this study ...
Taiwan Holidays Tourism Incentive culture

Taiwan's Tourism Comeback: How Culture and Incentives Ar...

International travel has finally made a comeback for everyone, and many people are eager to reach po...
Japan Holidays Tourism

Japan's Golden Week and the Revitalization of the Travel...

Japan was not spared in the so-called revenge travel spree as foreign travelers try to make up for l...
Thailand Holidays Tourism Songkran

Songkran and the Thai Tourism Sector's Path to Recovery ...

Water gun-toting foreign and local tourists had the time of their lives in Thailand’s three-day Song...
Korea Health Sports Fitness Happiness Exercise

[Infographic] Exercise, Health, and Happiness of South K...

Check out this recent syndicated study by dataSpring Korea, which focused on the physical, mental, e...
Asia Tourism pandemic economy

Emerging Post-Pandemic Industry Trends in the Asia Pacif...

It has been years since the world faced the pandemic and various measures were done to avoid further...
Asia Love Holiday Dating

Celebrations of Love in the Asia Pacific Region | Eye on...

While Valentine's Day is the most popular romantic holiday, there are other several celebrations of ...
Smartphone Southeast Asia Asia Southeast Asian Technology

[Infographic] Asia Research Poll: What is the Best Way t...

Smartphones have become an integral part of our daily lives that evolved over the years into more th...
Korea Dining COVID-19

[Infographic] Korean Dining Market Post-COVID-19 | Eye o...

What changes has COVID-19 brought to the Korean diet, particularly Koreans' eating out? dataSpring K...
Korea Southeast Asia K-Pop

[Infographic] Gen Z's Consumption of Korean Content and ...

dataSpring Korea conducted a syndicated study to understand the Korean Wave phenomenon among Gen Zs ...
Health Asia pandemic Fitness

Post-Pandemic Health and Fitness Recovery in the Asia Pa...

One of the most frequent New Year’s resolutions is getting fit, but due to the ongoing pandemic, the...
Travel Asia Transportation

[Infographic] Asia Research Poll: How Do You Commute? | ...

There is a variety of ways to go around and about in Asia - from the usual buses and trains to uniqu...
Food Singapore Agriculture

Singapore's Emerging Lab-Grown Food Industry | Eye on As...

With a population of 5.6 million people living in an area smaller than New York City, Singapore has ...
South Korea E-commerce Consumer Behavior

South Korea’s Rising Sleep Debt | Eye on Asia

South Korea has become one of the most sleep-deprived nations, causing a massive toll on its populat...
Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech

The Phenomenal Growth of Cashless Transactions in Southe...

Southeast Asia is currently undergoing a phenomenal digital payment transformation. The region’s blo...
South Korea Media Eye On Asia Webtoons

The Global Appeal of Korean Webtoons | EYE ON ASIA

We've previously discussed the emerging global success of the Korean animation industry, which had i...
South Korea Trends K-Pop Southeast Asian

[Infographic] Asia Research Poll: Which K-pop idol group...

The pandemic may have put different industries to a grinding halt, but it did not stop South Korea's...
China Social Media Ecommerce WeChat

A Quick Look at WeChat, China's Biggest Social Media Pla...

Even if Facebook, Twitter, or LinkedIn are not available in the country, China is home to the world’...
Philippines Maritime Industry

Filipino Seafarers, the Modern Foundation of the Maritim...

One of the biggest sources of income in the Philippines comes from the remittances coming from overs...
Japanese consumer Music

Japan's Transition From CDs to Music Streaming | Eye on ...

The Japanese music market, which is the last stronghold for music CD sales, might be finally concedi...
China Japan South Korea household type Single-household

The Rise of the Single-Household In East Asia | Eye on A...

Economic development brings about radical changes in different countries, and more often than not, p...
Podcast Eye On Asia

[Podcast] Episode 4: ASEAN Post-Pandemic Recovery, 2022 ...

The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss how th...
Trends Valentine's Day asian consumer

[Infographic] Asia Research Poll: How Do You Want To Imp...

The past two years had been rough for people across the world, most especially in Asian countries th...
South Korea Animation Aeni

The Korean Animation Industry in the Global Stage | Eye ...

Content developed and released in South Korea, known as K-content, is reaching out to a wider audien...
Podcast Eye On Asia

[Podcast] Episode 3: Asia's Air Travel Rebound, Factors ...

The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss the In...
Online Dating Asia COVID-19 pandemic

Love in the Time of Corona: Online Dating in Asia | Eye ...

The pandemic has established a new normal in various social activities, and dating is no exception. ...
Taiwan

A Cultural Icon: Taiwan's Night Market | Eye on Asia

Night markets in Asia will always pique every traveler's interest, with streets filled with aromas o...
Trends Valentine's Day asian consumer

[Infographic] Asia Research Poll: The most romantic date...

Ever since the start of the pandemic, couples have experienced major restrictions on "normal dating ...
Vietnam Holidays COVID-19 pandemic New year Tet

Vietnam's Preparations for Tet Celebrations During the P...

Tet Nguyen Dan, or Tet, is Vietnam’s Lunar New Year and is the most important annual celebration and...
Japan NFT

The Budding NFT Market in Japan | Eye on Asia

Almost a year has passed since the NFTs, or non-fungible tokens have disrupted the investing and the...
China Holidays Winter Solstice New year

Winter Solstice: A New Beginning on the Horizon | Eye on...

The holiday season is already here! While many in the West are doing their last-minute Christmas sho...
Thailand Malaysia Philippines Southeast Asia NFT

Southeast Asia, the NFT Market Hotbed | Eye on Asia

Along with the introduction of the metaverse to the general public, non-fungible tokens, or NFTs, ar...
Trends Online shopping

[Infographic] Asia Research Poll: Do You Shop Online? | ...

Due to travel bans, lockdowns, and closures of establishments during the pandemic, many Asians are l...
Vietnam Agriculture asian consumer Beverage Coffee Market

Vietnam's Coffee Culture | Eye on Asia

Vietnam is known for its history, amazing food, culture, and favorite mode of transportation. It has...
India Suzuki Automobile Industry Maruti Suzuki

King of the Indian Roads: Maruti Suzuki | Eye on Asia

India's passenger car market is one of the fast-growing markets out there, and by fast, it meant tur...
Philippines Tiktok

The Tiktok Takeover | Eye on Asia

TikTok has taken over the world!
Malaysia Beverage Milo FMCG

Malaysia's Love for Milo | Eye on Asia

Milo, the world’s leading chocolate malt beverage, remains popular across different countries throug...
Mooncake Mid-Autumn Festival

Over the Moon With Mooncakes | Eye on Asia

The Mid-Autumn Festival, also known as the Moon Festival, is a traditional festival celebrated by ma...
India COVID-19 Bollywood pandemic

Bollywood's Battle Against COVID-19 | Eye on Asia

The COVID-19 pandemic continues to wreak havoc on the medical infrastructure of India, the second-mo...
Online Research Panels India

All About dataSpring's India Research Panels | Eye On As...

Introduction In July 2021, dataSpring started offering Indian B2C panels in partnership with the Int...
Trends Travel

[Infographic] Asia Research Poll: What is Your Ideal Vac...

It’s been a long pandemic and all those months spent in quarantine have left a lot of us with a seri...
Indonesia Instant Noodles

An Instant Classic: Indonesia's Favorite Instant Noodle ...

In a world where convenience is key, none has come to the rescue of overworked parents, broke colleg...
Food Malaysia Mamak

Dining in Malaysia's Mamak Stalls | Eye on Asia

Mamak food stalls are the cornerstones of Malaysian street food culture. Created by the Indian Musli...
Thailand tuk-tuk

How K-pop is Helping Tuk-Tuk Drivers in Thailand | Eye o...

Thailand was once a bustling holiday spot and a popular destination in Southeast Asia, but tourism i...
Vietnam motorcycle

How the Pandemic Sparked a Biking Trend in Southeast Asi...

The global pandemic has brought a so-called “new normal” to many aspects of our lives, especially wh...
Vietnam motorcycle

Vietnam on Two Wheels | Eye on Asia

Vietnam is a country that rides on two wheels.
Southeast Asia SEA Games 31 SEA Games

Vietnam to Decide the Postponement of the 2021 SEA Games...

Vietnam earned widespread praise for its success in navigating and controlling its cases during the ...
South Korea K-Pop Music

The Power of K-Pop Groups in Endorsement Deals | Eye on ...

Since its beginning in the late ‘90s, the global impact of Hallyu, or Korean Wave of pop culture, ha...
South Korea hiking

South Korea's Love for Hiking | Eye on Asia

After more than a year in quarantine, a lot of us may find ourselves in desperate need of a change i...
Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech

Filipinos Embracing a Cashless Transformation | Eye on A...

Digital wallets and payments have been around in Asia since the early 2000s. While most countries qu...
Singapore hawker

A Look at S'pore's Hawker Culture | Eye on Asia

Food plays an important role in the daily life of multi-cultural Singapore. No better way is this se...
Korea Food Mukbang

Exploring the Viral Video Trend of Mukbang | Eye on Asia

YouTube has always been the go-to place to spend countless hours while stuck at home, and you’ll oft...
Market Research Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior Digital marketing

How Shopee Became the Top eCommerce Marketplace in South...

In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric mark...
Japan Vending Machines

The Curious Omnipresence of Vending Machines in Japan | ...

Whether you're strolling down the bustling streets of Tokyo or unpaved countryside roads in rural Ja...
Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior

How Social Media Impacts the Buying Behavior of Asian Co...

Social media has been around since the early 2000s, but in the recent decade, it evolved from a sour...
Singapore COVID-19

An Uneven Road to Recovery Ahead for Singapore | Eye on ...

Singapore suffered its worst-ever annual contraction in 2020 due to the COVID-19 pandemic. The econo...
Japan White Day Love Holiday

White Day: Japan's Unique Response To Valentine's Day | ...

In one of our previous Eye on Asia articles, we talked about the peculiar love holidays celebrated a...
Vietnam COVID-19

How Vietnam Weathered 2020's Economic Storm | Eye on Asi...

2020 was a year that battered economies worldwide. As borders and factories closed towards the end o...
COVID-19 Work From Home Office Space

The Post-Pandemic Future of Offices in Asia | Eye on Asi...

2020 was the year the world held its breath. As a deadly pandemic ravaged the globe, upending the li...
South Korea voice assistant car AI

Springsights: The Rise of Car Voice Assistant Technology...

We now live in the age of the Internet of Things, where everyday objects like refrigerators and gara...
Ecommerce Southeast Asia Online shopping

Southeast Asia's Growing Love for Online Shopping | Eye ...

Weary readers will have read time and time again by now how the pandemic forced consumers to adopt n...
Japan Olympics Tokyo 2020

How Japan is Coping With the Effects of a Delayed Olympi...

2020 was poised to be a good year for tourism in Japan. The year started on an optimistic note with ...
South Korea COVID-19 Chuseok

How Koreans are Celebrating Their Thanksgiving in the Mi...

Autumn marks the the biggest traditional holidays in South Korea – Chuseok. Although Chuseok falls o...
Philippines COVID-19

Is the Social Media Capital of the World Ready for a Lif...

Back in 2015, the Philippines was dubbed as the social media capital of the world, with netizens fro...
Southeast Asia Food Delivery COVID-19

Southeast Asia's Growing Appetite for Food Delivery | Ey...

The onset of the pandemic has transformed consumer behavior and spending habits across the globe. Wi...
COVID-19 Consumer Behavior Homebody Economy Editor's Pick

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...
Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick

4 Major Effects of the COVID-19 Pandemic on Asian Consum...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...
Asia Coronavirus Tourism

The Pandemic's Impact on Asia's Tourism | Eye on Asia

The novel coronavirus outbreak has made its way to more than 120 countries and has been declared by ...
Online Dating

Love in the Time of Smartphones | Eye on Asia

The digital revolution has greatly changed different aspects of our daily lives. Everything, from th...
Korea South Korea Valentine's Day White Day Black Day

The Love Holidays of South Korea | Eye on Asia

South Korea celebrates Valentine's Day in quite a different way compared to other countries. In fact...
China Lunar Festival Chinese New Year

Lunar New Year in China | Eye on Asia

Gong Xi Fa Cai ! Happy Year of the Rat! The Chinese New Year or Lunar New Year is the biggest and gr...
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Stay updated on market research trends and get tips on conducting surveys online.
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© 2024 dataSpring Inc.
Know today, Power tomorrow INTAGE GROUP