About dataSpring Get to know your Asian panel insights provider. Meet the Team We aspire to be visionary, passionate, and relentless drivers of dataSpring values.

Careers See our current openings and let’s build great things together! Visit Us Check out our offices in key cities across Asia.
dataSpring Panels Asian Sample We’re ready to serve your research needs with our expansive coverage in Asia. Panel Sources Our secure data comes from proprietary panels, API integration, and third-party partners. Panel Quality Our industry-leading Quality Check System ensures data validity and valuable insights. Operations Enjoy convenient 24/7 support from our highly-capable Springers who speak your language. Get Our Panel Book

Solutions Products Complete your requirements with our reliable platforms. Services We provided solutions for every stage of your projects. Mobile Platform Draw in-the-moment insights from Asian mobile consumers with our all-in-one platform. Check our mobile capabilities
Get started Understanding Online Research Panels Mobile Research Essentials
Downloadable Media Newsletter Press Releases

Resources Blogs Read more on topics about online research solutions to get you started. Eye On Asia Check out the latest trends in Asia and learn valuable local insights. dS Insights Relevant and beneficial market research content, updated regularly. Eye On Asia Podcast Listen to the latest market research news and trends in Asia in dataSpring's monthly podcast.

リソースブログマーケティングリサーチやアジア諸国の情報について Eye On Asia アジアの最新トレンドをチェックして、現地の貴重な情報を知ることができます。最新のインサイト情報アジア地域のパネルについては、毎月実施される自主調査より詳しい情報をご確認いただけます。 Eye On Asia Podcast Eye On Asia Podcastにて、最新のアジアのマーケティングリサーチに関するニュースやトレンドを聞くことができます。
Ask dataSpring
Contact Us

Ask dataSpring Contact Us

HomeProductsAsian SampleSingapore Panel Profile

Singapore Panel Profile

Get to know more about dataSpring's high-quality Singaporean panel in this country profile snapshot and reference guide

dataSpring launched its Singapore online research panels and commenced services in November 2013. Within this article, we'll offer some insider tips for conducting online research specifically tailored to Singapore.

See more about our Singapore Panel profile

Get our panel book

Profile

Languages

National: Malay
Official: English, Simplified Chinese, Malay, Tamil
Survey: English, Simplified Chinese, Malay

Regions

Since it is geographically small, there are not many regional differences in culture and income. It is very rare to target or allocate based on the region.

Demographics and Ratio of Panel Composition

Due to a limited number of panels in the 50s age range, we conduct surveys using our best efforts depending on targeting and allocation. It's best to consult with us beforehand if you wish to conduct a study with certain profiles.

Population Estimate

Gender (%)

Age group (%)

The data set shown above is available in http://www.singstat.gov.sg/.

Ratio of Panel Composition of dS Panel

Gender (%)

Age group (%)

Want to check more detailed information?

Get our panel book

Income

When targeting or allocating by income, it is common to design surveys according to the SEC classification. The SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation, and so on. It is an abbreviation for Social Economic Characteristics.

There are several definitions regarding SEC and we will refrain from describing the details, however, we will introduce you one of the categories adopted by dataSpring as below.

Want to check more detailed information?

Get our panel book

Ethnic composition

Singapore is a multiracial and multicultural country with ethnic Chinese (76.2% of the citizen population), indigenous Malays (15.0%), and ethnic Indians (7.4%) making up the majority of the population. With this in mind, we sometimes get requests to set up allocation based on ethnic composition. In consideration of our panels, we are able to conduct surveys based on natural fallout.

Local Pro Tip

There are times when focusing on only respondents with high incomes is best - such as SEC A and B. This is because some goods in Singapore are priced higher relative to other countries; such as overseas trips and cars. On the other hand, products used daily such as drinks, foods, cosmetics, etc. can be conducted to SEC C or D or higher, or even without any income conditions.

Precautions in Conducting Online Research

We cannot conduct surveys about politics or political parties due to government restrictions.
In the cases of targeting specific backgrounds, we are able to conduct surveys based on natural fallout.

Final Words

Before conducting online or mobile surveys in Singapore, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!