dataSpring launched its Singapore online research panels and commenced services in November 2013. Within this article, we'll offer some insider tips for conducting online research specifically tailored to Singapore.

See more about our Singapore Panel profile




  • National: Malay
  • Official: English, Simplified Chinese, Malay, Tamil
  • Survey: English, Simplified Chinese, Malay


Since it is geographically small, there are not many regional differences in culture and income. It is very rare to target or allocate based on the region.


Demographics and Ratio of Panel Composition

Due to a limited number of panels in the 50s age range, we conduct surveys using our best efforts depending on targeting and allocation. It's best to consult with us beforehand if you wish to conduct a study with certain profiles.

Population Estimate

Gender (%)
Age group (%)

The data set shown above is available in

Ratio of Panel Composition of dS Panel

Gender (%)
Age group (%)

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When targeting or allocating by income, it is common to design surveys according to the SEC classification. The SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation, and so on. It is an abbreviation for Social Economic Characteristics.

There are several definitions regarding SEC and we will refrain from describing the details, however, we will introduce you one of the categories adopted by dataSpring as below.

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Ethnic composition

Singapore is a multiracial and multicultural country with ethnic Chinese (76.2% of the citizen population), indigenous Malays (15.0%), and ethnic Indians (7.4%) making up the majority of the population. With this in mind, we sometimes get requests to set up allocation based on ethnic composition. In consideration of our panels, we are able to conduct surveys based on natural fallout.


Local Pro Tip

There are times when focusing on only respondents with high incomes is best - such as SEC A and B. This is because some goods in Singapore are priced higher relative to other countries; such as overseas trips and cars. On the other hand, products used daily such as drinks, foods, cosmetics, etc. can be conducted to SEC C or D or higher, or even without any income conditions.


Precautions in Conducting Online Research

  • We cannot conduct surveys about politics or political parties due to government restrictions.
  • In the cases of targeting specific backgrounds, we are able to conduct surveys based on natural fallout.

Final Words

Before conducting online or mobile surveys in Singapore, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!

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