About dataSpring Get to know your Asian panel insights provider. Meet the Team We aspire to be visionary, passionate, and relentless drivers of dataSpring values.

Careers See our current openings and let’s build great things together! Visit Us Check out our offices in key cities across Asia.
dataSpring Panels Asian Sample We’re ready to serve your research needs with our expansive coverage in Asia. Panel Sources Our secure data comes from proprietary panels, API integration, and third-party partners. Panel Quality Our industry-leading Quality Check System ensures data validity and valuable insights. Operations Enjoy convenient 24/7 support from our highly-capable Springers who speak your language. Get Our Panel Book

Solutions Products Complete your requirements with our reliable platforms. Services We provided solutions for every stage of your projects. Mobile Platform Draw in-the-moment insights from Asian mobile consumers with our all-in-one platform. Check our mobile capabilities
Get started Understanding Online Research Panels Mobile Research Essentials
Downloadable Media Newsletter Press Releases

Resources Blogs Read more on topics about online research solutions to get you started. Eye On Asia Check out the latest trends in Asia and learn valuable local insights. dS Insights Relevant and beneficial market research content, updated regularly. Eye On Asia Podcast Listen to the latest market research news and trends in Asia in dataSpring's monthly podcast.

リソースブログマーケティングリサーチやアジア諸国の情報について Eye On Asia アジアの最新トレンドをチェックして、現地の貴重な情報を知ることができます。最新のインサイト情報アジア地域のパネルについては、毎月実施される自主調査より詳しい情報をご確認いただけます。 Eye On Asia Podcast Eye On Asia Podcastにて、最新のアジアのマーケティングリサーチに関するニュースやトレンドを聞くことができます。
Ask dataSpring
Contact Us

Ask dataSpring Contact Us

HomeProductsAsian SampleThailand Panel Profile

Thailand Panel Profile

Get to know more about dataSpring's high-quality Thai panel in this country profile snapshot and reference guide

In November 2013, dataSpring started offering its proprietary Thai online research panel. This article will also provide valuable insights into effectively conducting online research in Thailand.

See more about our Thailand Panel profile

Get our panel book

Profile

Languages

Official: Thai
Survey: Thai

Regions

Thailand divides its provinces through the four-region division system, composed of Northeastern Thailand, Northern Thailand, Central Thailand, and Southern Thailand.

Demographics and Ratio of Panel Composition

Like Japan, Thailand currently has an aging population. Compared to the population composition, the ratio of panels in the 50+ age range is small, therefore it may be difficult to collect the data. Data collection and response rate for older panelists depends on the location and schedule.

Population Estimate

Gender (%)

Age group (%)

The data set shown above is available in https://livepopulation.com/country/thailand.html/.

Ratio of Panel Composition of dS Panel

Gender (%)

Age group (%)

Want to check more detailed information?

Get our panel book

Income

When targeting or allocating by income, it is common to design the survey according to the SEC.

*SEC is the socioeconomic characteristic that a consumer has defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Classification.

Want to check more detailed information?

Get our panel book

Ethnic composition

The CIA World Factbook lists the following ethnic composition: Thai at 95.9%, Burmese 2%, others 1.3%, unspecified 0.9%. However, this is not referenced and contradicts the more detailed 2011 Royal Thai Government data, which suggests that the ethnic composition of ethnic Central Thai at 34.1%, ethnic Lao at 24.9%, ethnic Khon Muang at 9.9%, ethnic Pak Tai at 7.4%, ethnic Khmer at 2.3%, and ethnic Malay at 1.5%.

Local Pro Tip

In Thailand, the royal family is deeply respected by its citizens, and it is strictly forbidden to criticize any of its members. The country observes the lèse majesté law, which means that any disrespectful act toward the king, queen, or royal heirs are punishable by imprisonment for treason.

Precautions in Conducting Online Research

There are no particular precautions in conducting a survey in Thailand.

Final Words

Before conducting online or mobile surveys in Thailand, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!