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Eye On Asia

A collection of insights from our Local Experts throughout the region

Unraveling the Silent Crisis: The Extreme So...
South Korea Consumer Trends Market Survey isolation
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COVID-19 Consumer Behavior Homebody Economy Editor's Pick

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...

Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick

4 Major Effects of the COVID-19 Pandemic on Asian Consumers | Ey...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...

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South Korea Consumer Trends Market Survey isolation Unraveling the Silent Crisis: The Extreme Social Withdra... Image sourced from Freepik Introversion is now socially accepted and individualism has led to a rise...
Thailand Online shopping Consumer Trends Retail Consumer Behavior asian consumer luxury Thailand's Opulent Evolution As The New Darling of the L... Image sourced from Freepik Europe, the US, and East Asian powerhouses like China, Japan, South Korea...
Singapore Tourism Consumer Behavior Concert Concert economics ASEAN Singapore's Solo Act: Taylor Swift and Tourism Boost of ... Image sourced from Freepik Nestled in the center of Southeast Asia, Singapore attracts millions of t...
Korea Japan South Korea Southeast Asia Valentine's Day Consumer Behavior Love Holiday From Roses to Self-Love: A Closer Look in the Shifting P... Valentine's Day is widely celebrated as a day of love and holds a special place in the hearts of man...
Korea South Korea Lifestyle Trends Consumer Trends Consumer Behavior How K-Beauty is Taking Over the World | Eye on Asia South Korea, home of the globally celebrated phenomenon in beauty and skincare products, called 'K-b...
China Taiwan Korea Indonesia South Korea Lifestyle Ecommerce Trends Live Stream Consumer Trends Consumer Behavior Technology Top Trends for Asian Consumer Behavior in 2023 | Eye On ... 2023 has been the year of recovery for most markets, especially in Asia, as countries have returned ...
Southeast Asia Asia Southeast Asian Survey Pet Industry Intage pet [Infographic] The Growing Pet Industry: Insights from In... From devoted owners of dogs and cats to those who cherish the company of smaller animal companions, ...
Korea Lifestyle Health Alcohol Dining Happiness Drinking [Infographic] Happiness, Eating Out and Drinking Behavio... Market research firm dataSpring Korea(dSK) conducted a survey on happiness, eating out and drinking,...
Asia Poll Lifestyle Health IR Smoking Cigarette [Infographic] Smoker Study in Asia | Eye on Asia dataSpring's EMEA team recently conducted a study on cigarette consumption and behavior in Asia. You...
Korea South Korea Lifestyle Trends Consumer Trends Consumer Behavior How South Korea Became the World's Biggest Luxury Goods ... South Koreans continue to stand out as the largest spenders of luxury goods in the world, ranking fi...
Korea South Korea Lifestyle Ecommerce Trends Live Stream Consumer Trends Consumer Behavior Seoul, Korea Live Stream Shopping: A Game Changer for South Korea | E... Live streaming is by no means new. There have been well-known platforms that cater to this social ex...
Indonesia Ecommerce Asia Technology Indonesia's Digital Tech Sector Miracle | Eye on Asia When it comes to the rising digital market in Asia, most of us look into India and China, with their...
Taiwan Asia Technology How Taiwan Continues to Lead the Semiconductor Industry ... Did you know that 60% of the world’s semiconductors, and over 90% of the most advanced ones, are mad...
Indonesia Halal Industry Asia asian consumer FMCG Muslim The Halal Revolution: How Indonesia's Influence is Shapi... Our time of heightened globalization has led to cultural diversity and varying dietary requirements ...
Korea Lifestyle Health Alcohol Happiness Drinking [Infographic] Drinking Behavior of Koreans and Drinking ... Check out how Koreans consume drinks and what culture such drinking behavior features in this study ...
Taiwan Holidays Tourism Incentive culture Taiwan's Tourism Comeback: How Culture and Incentives Ar... International travel has finally made a comeback for everyone, and many people are eager to reach po...
Japan Holidays Tourism Japan's Golden Week and the Revitalization of the Travel... Japan was not spared in the so-called revenge travel spree as foreign travelers try to make up for l...
Thailand Holidays Tourism Songkran Songkran and the Thai Tourism Sector's Path to Recovery ... Water gun-toting foreign and local tourists had the time of their lives in Thailand’s three-day Song...
Korea Health Sports Fitness Happiness Exercise [Infographic] Exercise, Health, and Happiness of South K... Check out this recent syndicated study by dataSpring Korea, which focused on the physical, mental, e...
Asia Tourism pandemic economy Emerging Post-Pandemic Industry Trends in the Asia Pacif... It has been years since the world faced the pandemic and various measures were done to avoid further...
Asia Love Holiday Dating Celebrations of Love in the Asia Pacific Region | Eye on... While Valentine's Day is the most popular romantic holiday, there are other several celebrations of ...
Smartphone Southeast Asia Asia Southeast Asian Technology [Infographic] Asia Research Poll: What is the Best Way t... Smartphones have become an integral part of our daily lives that evolved over the years into more th...
Korea Dining COVID-19 [Infographic] Korean Dining Market Post-COVID-19 | Eye o... What changes has COVID-19 brought to the Korean diet, particularly Koreans' eating out? dataSpring K...
Korea Southeast Asia K-Pop [Infographic] Gen Z's Consumption of Korean Content and ... dataSpring Korea conducted a syndicated study to understand the Korean Wave phenomenon among Gen Zs ...
Health Asia pandemic Fitness Post-Pandemic Health and Fitness Recovery in the Asia Pa... One of the most frequent New Year’s resolutions is getting fit, but due to the ongoing pandemic, the...
Travel Asia Transportation [Infographic] Asia Research Poll: How Do You Commute? | ... There is a variety of ways to go around and about in Asia - from the usual buses and trains to uniqu...
Food Singapore Agriculture Singapore's Emerging Lab-Grown Food Industry | Eye on As... With a population of 5.6 million people living in an area smaller than New York City, Singapore has ...
South Korea E-commerce Consumer Behavior South Korea’s Rising Sleep Debt | Eye on Asia South Korea has become one of the most sleep-deprived nations, causing a massive toll on its populat...
Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech The Phenomenal Growth of Cashless Transactions in Southe... Southeast Asia is currently undergoing a phenomenal digital payment transformation. The region’s blo...
South Korea Media Eye On Asia Webtoons The Global Appeal of Korean Webtoons | EYE ON ASIA We've previously discussed the emerging global success of the Korean animation industry, which had i...
South Korea Trends K-Pop Southeast Asian [Infographic] Asia Research Poll: Which K-pop idol group... The pandemic may have put different industries to a grinding halt, but it did not stop South Korea's...
China Social Media Ecommerce WeChat A Quick Look at WeChat, China's Biggest Social Media Pla... Even if Facebook, Twitter, or LinkedIn are not available in the country, China is home to the world’...
Philippines Maritime Industry Filipino Seafarers, the Modern Foundation of the Maritim... One of the biggest sources of income in the Philippines comes from the remittances coming from overs...
Japanese consumer Music Japan's Transition From CDs to Music Streaming | Eye on ... The Japanese music market, which is the last stronghold for music CD sales, might be finally concedi...
China Japan South Korea household type Single-household The Rise of the Single-Household In East Asia | Eye on A... Economic development brings about radical changes in different countries, and more often than not, p...
Podcast Eye On Asia [Podcast] Episode 4: ASEAN Post-Pandemic Recovery, 2022 ... The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss how th...
Trends Valentine's Day asian consumer [Infographic] Asia Research Poll: How Do You Want To Imp... The past two years had been rough for people across the world, most especially in Asian countries th...
South Korea Animation Aeni The Korean Animation Industry in the Global Stage | Eye ... Content developed and released in South Korea, known as K-content, is reaching out to a wider audien...
Podcast Eye On Asia [Podcast] Episode 3: Asia's Air Travel Rebound, Factors ... The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss the In...
Online Dating Asia COVID-19 pandemic Love in the Time of Corona: Online Dating in Asia | Eye ... The pandemic has established a new normal in various social activities, and dating is no exception. ...
Taiwan A Cultural Icon: Taiwan's Night Market | Eye on Asia Night markets in Asia will always pique every traveler's interest, with streets filled with aromas o...
Trends Valentine's Day asian consumer [Infographic] Asia Research Poll: The most romantic date... Ever since the start of the pandemic, couples have experienced major restrictions on "normal dating ...
Vietnam Holidays COVID-19 pandemic New year Tet Vietnam's Preparations for Tet Celebrations During the P... Tet Nguyen Dan, or Tet, is Vietnam’s Lunar New Year and is the most important annual celebration and...
Japan NFT The Budding NFT Market in Japan | Eye on Asia Almost a year has passed since the NFTs, or non-fungible tokens have disrupted the investing and the...
China Holidays Winter Solstice New year Winter Solstice: A New Beginning on the Horizon | Eye on... The holiday season is already here! While many in the West are doing their last-minute Christmas sho...
Thailand Malaysia Philippines Southeast Asia NFT Southeast Asia, the NFT Market Hotbed | Eye on Asia Along with the introduction of the metaverse to the general public, non-fungible tokens, or NFTs, ar...
Trends Online shopping [Infographic] Asia Research Poll: Do You Shop Online? | ... Due to travel bans, lockdowns, and closures of establishments during the pandemic, many Asians are l...
Vietnam Agriculture asian consumer Beverage Coffee Market Vietnam's Coffee Culture | Eye on Asia Vietnam is known for its history, amazing food, culture, and favorite mode of transportation. It has...
India Suzuki Automobile Industry Maruti Suzuki King of the Indian Roads: Maruti Suzuki | Eye on Asia India's passenger car market is one of the fast-growing markets out there, and by fast, it meant tur...
Philippines Tiktok The Tiktok Takeover | Eye on Asia TikTok has taken over the world!
Malaysia Beverage Milo FMCG Malaysia's Love for Milo | Eye on Asia Milo, the world’s leading chocolate malt beverage, remains popular across different countries throug...
Mooncake Mid-Autumn Festival Over the Moon With Mooncakes | Eye on Asia The Mid-Autumn Festival, also known as the Moon Festival, is a traditional festival celebrated by ma...
India COVID-19 Bollywood pandemic Bollywood's Battle Against COVID-19 | Eye on Asia The COVID-19 pandemic continues to wreak havoc on the medical infrastructure of India, the second-mo...
Online Research Panels India All About dataSpring's India Research Panels | Eye On As... Introduction In July 2021, dataSpring started offering Indian B2C panels in partnership with the Int...
Trends Travel [Infographic] Asia Research Poll: What is Your Ideal Vac... It’s been a long pandemic and all those months spent in quarantine have left a lot of us with a seri...
Indonesia Instant Noodles An Instant Classic: Indonesia's Favorite Instant Noodle ... In a world where convenience is key, none has come to the rescue of overworked parents, broke colleg...
Food Malaysia Mamak Dining in Malaysia's Mamak Stalls | Eye on Asia Mamak food stalls are the cornerstones of Malaysian street food culture. Created by the Indian Musli...
Thailand tuk-tuk How K-pop is Helping Tuk-Tuk Drivers in Thailand | Eye o... Thailand was once a bustling holiday spot and a popular destination in Southeast Asia, but tourism i...
Vietnam motorcycle How the Pandemic Sparked a Biking Trend in Southeast Asi... The global pandemic has brought a so-called “new normal” to many aspects of our lives, especially wh...
Vietnam motorcycle Vietnam on Two Wheels | Eye on Asia Vietnam is a country that rides on two wheels.
Southeast Asia SEA Games 31 SEA Games Vietnam to Decide the Postponement of the 2021 SEA Games... Vietnam earned widespread praise for its success in navigating and controlling its cases during the ...
South Korea K-Pop Music The Power of K-Pop Groups in Endorsement Deals | Eye on ... Since its beginning in the late ‘90s, the global impact of Hallyu, or Korean Wave of pop culture, ha...
South Korea hiking South Korea's Love for Hiking | Eye on Asia After more than a year in quarantine, a lot of us may find ourselves in desperate need of a change i...
Southeast Asia E-commerce Consumer Behavior Digital marketing digital payments e-wallet FinTech Filipinos Embracing a Cashless Transformation | Eye on A... Digital wallets and payments have been around in Asia since the early 2000s. While most countries qu...
Singapore hawker A Look at S'pore's Hawker Culture | Eye on Asia Food plays an important role in the daily life of multi-cultural Singapore. No better way is this se...
Korea Food Mukbang Exploring the Viral Video Trend of Mukbang | Eye on Asia YouTube has always been the go-to place to spend countless hours while stuck at home, and you’ll oft...
Market Research Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior Digital marketing How Shopee Became the Top eCommerce Marketplace in South... In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric mark...
Japan Vending Machines The Curious Omnipresence of Vending Machines in Japan | ... Whether you're strolling down the bustling streets of Tokyo or unpaved countryside roads in rural Ja...
Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior How Social Media Impacts the Buying Behavior of Asian Co... Social media has been around since the early 2000s, but in the recent decade, it evolved from a sour...
Singapore COVID-19 An Uneven Road to Recovery Ahead for Singapore | Eye on ... Singapore suffered its worst-ever annual contraction in 2020 due to the COVID-19 pandemic. The econo...
Japan White Day Love Holiday White Day: Japan's Unique Response To Valentine's Day | ... In one of our previous Eye on Asia articles, we talked about the peculiar love holidays celebrated a...
Vietnam COVID-19 How Vietnam Weathered 2020's Economic Storm | Eye on Asi... 2020 was a year that battered economies worldwide. As borders and factories closed towards the end o...
COVID-19 Work From Home Office Space The Post-Pandemic Future of Offices in Asia | Eye on Asi... 2020 was the year the world held its breath. As a deadly pandemic ravaged the globe, upending the li...
South Korea voice assistant car AI Springsights: The Rise of Car Voice Assistant Technology... We now live in the age of the Internet of Things, where everyday objects like refrigerators and gara...
Ecommerce Southeast Asia Online shopping Southeast Asia's Growing Love for Online Shopping | Eye ... Weary readers will have read time and time again by now how the pandemic forced consumers to adopt n...
Japan Olympics Tokyo 2020 How Japan is Coping With the Effects of a Delayed Olympi... 2020 was poised to be a good year for tourism in Japan. The year started on an optimistic note with ...
South Korea COVID-19 Chuseok How Koreans are Celebrating Their Thanksgiving in the Mi... Autumn marks the the biggest traditional holidays in South Korea – Chuseok. Although Chuseok falls o...
Philippines COVID-19 Is the Social Media Capital of the World Ready for a Lif... Back in 2015, the Philippines was dubbed as the social media capital of the world, with netizens fro...
Southeast Asia Food Delivery COVID-19 Southeast Asia's Growing Appetite for Food Delivery | Ey... The onset of the pandemic has transformed consumer behavior and spending habits across the globe. Wi...
COVID-19 Consumer Behavior Homebody Economy Editor's Pick China's Homebody Economy | Eye on Asia The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...
Asia Consumer Trends COVID-19 Retail E-commerce Consumer Behavior Editor's Pick 4 Major Effects of the COVID-19 Pandemic on Asian Consum... The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...
Asia Coronavirus Tourism The Pandemic's Impact on Asia's Tourism | Eye on Asia The novel coronavirus outbreak has made its way to more than 120 countries and has been declared by ...
Online Dating Love in the Time of Smartphones | Eye on Asia The digital revolution has greatly changed different aspects of our daily lives. Everything, from th...
Korea South Korea Valentine's Day White Day Black Day The Love Holidays of South Korea | Eye on Asia South Korea celebrates Valentine's Day in quite a different way compared to other countries. In fact...
China Lunar Festival Chinese New Year Lunar New Year in China | Eye on Asia Gong Xi Fa Cai ! Happy Year of the Rat! The Chinese New Year or Lunar New Year is the biggest and gr...
South Korea Gaming Editor's Pick Gaming in South Korea | Eye on Asia Digital gaming is a big part of South Korean culture. Millions of people from various age groups spe...
China Online shopping Singles Day China's Singles Day Spectacular | Eye on Asia Singles Day may sound as either lonely or a proud declaration of independence for some but for China...
Japan Halloween Tokyo's Halloween Revelry | Eye on Asia Get your costumes ready because it's that spooky time of year again! Halloween isn't as widely celeb...
Southeast Asia Food Delivery Food Wars: Southeast Asia's Race For Your Lunch | Eye on... Food delivery is in no way a new concept with traces of it dating as far back as 1768.
Taiwan Boba Tea Bubble Tea Bubble Craze: From Taiwan to the World | Eye on Asia Maybe it's the cold and creamy tea that goes silkily down your throat? Maybe it's the satisfying fee...
APAC Online Research Panels Vietnam All About dataSpring's Vietnam Research Panels | EYE ON ... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Social Media Philippines 4 MORE Reasons Why Social Media in the Philippines is HU... For the third year in a row, the Philippines holds on to its title of social media capital in the wo...
APAC Online Research Panels Malaysia All About dataSpring's Malaysia Research Panels | EYE ON... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Japan Marketing 5 Marketing Success Stories in Japan | EYE ON ASIA Even when the data says new products fail 80% of the time, these companies have found huge success i...
Social Media Philippines 3 Reasons Why Social Media in the Philippines is HUGE | ... The Philippines is an archipelago consisting of over 7,100 islands. It is home to several ethnic gro...
APAC Online Research Panels Indonesia All About dataSpring's Indonesia Research Panels | EYE O... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Japan Japanese consumer The Modern Japanese Consumer | Eye on Asia Japan boasts the third-largest economy in the world and the second-largest retail market, valued at ...
APAC Taiwan Online Research Panels All About dataSpring's Taiwan Research Panels | EYE ON A... Introduction In July 2014, dataSpring started offering partner’s panels through our company panel pl...
APAC Online Research Panels Thailand All About dataSpring's Thailand Research Panels | EYE ON... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
APAC Asia Poll Case Study Sports [Infographic] Asia Research Poll: Most Popular Sports | ... In this Asia Research Poll, we surveyed around 26,000 panelists from eight Asian countries their vie...
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