Market Research Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior Digital marketing

How Shopee Became the Top eCommerce Marketplace in South...

In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric mark...

Social Media Marketing Trends Southeast Asia E-commerce Consumer Behavior

How Social Media Impacts the Buying Behavior of Asian Co...

Social media has been around since the early 2000s, but in the recent decade, it evolved from a sour...

Japan Marketing

5 Marketing Success Stories in Japan | EYE ON ASIA

Even when the data says new products fail 80% of the time, these companies have found huge success i...

Market Research Marketing Ecommerce

Do People in Hong Kong Still HATE Online Shopping? | Eye...

In a previous article, we gave a list of reasons why people in Hong Kong dislike online shopping. No...

Market Research Online Market Research South Korea Marketing

[Video] Table for One? South Korea's 'Lounging' Culture ...

South Korea is experiencing an increase in consumers and patrons doing things alone - as opposed to ...

Japan Marketing

A Marketer's Glimpse: Japan's 'Four Seasons Marketing' |...

The Japanese market is growing and evolving each year. This article examines how marketers in Japan ...

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