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Eye On Asia

A collection of insights from our Local Experts throughout the region

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APAC Asia Poll Case Study Instant Noodles [Infographic] Asia Research Poll: Instant Noodle Olympic... Previously, we've asked our panelists their dream winter destinations and whether they prefer Facebo...
Online Research Panels Philippines All About dataSpring's Philippines Research Panels | EYE... Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...
Online Research Panels Hong Kong All About dataSpring's Hong Kong Research Panels | EYE O... Introduction In June 2014, dataSpring built Hong Kong online research panels and started to offer pa...
APAC Online Research Panels Singapore All About dataSpring's Singapore Research Panels | EYE O... Introduction dataSpring established its Singapore online research panels and started service on June...
Online Research Panels Japan All About dataSpring's Japan Research Panels | EYE ON AS... Introduction dataSpring's Japan research panels are some of the best in Asia and include panelists f...
Online Research Panels South Korea All About dataSpring's Korea Research Panels | EYE ON AS... Introduction dataSpring launched its Korea research panels website, PanelNow, in March 2010. In this...
South Korea Honbap Solo Dining Honbap: Solo Dining in Korea | Eye on Asia You're walking alone down the busy streets of Seoul. The noontime rush and ensuing foot traffic of o...
Market Research Marketing Ecommerce Do People in Hong Kong Still HATE Online Shopping? | Eye... In a previous article, we gave a list of reasons why people in Hong Kong dislike online shopping. No...
Asian Online Sample Asia Poll Social Media Case Study Asia Research Poll: Insights From Our Online Research Pa... We oftentimes become victim to our personal bias, adhering to personal views instead of checking val...
Japan Cherry Blossom Spring Japan's Cherry Blossom Economy | EYE ON ASIA Spring is synonymous with cherry blossoms in Japan. As winter wanes and temperature begins to rise, ...
Quirk's Event Brooklyn dataSpring Goes to Quirk's Brooklyn | EYE ON ASIA This month, we headed off to Brooklyn to take part in Quirk's next event. With about 2000 participan...
Quirk's Event London dataSpring Goes to Quirk's London | EYE ON ASIA Quirk's Media has been providing a venue for promoting the understanding, use and value of marketing...
APAC Asia Poll Case Study Sports Winter Travel [Infographic] Asia Research Poll: Winter Travel | EYE ON... In this Asia Research Poll, we surveyed approximately 23,000 of our panelists from eight Asian count...
Japan Christmas Holidays KFC in Japan: How This Chicken Took Over Christmas | EYE... For most of us, the word 'Christmas' produces visions of flickering lights, holiday hams, and of inc...
Alcohol Beer Liqour Kampai! Drinking in Japan  | EYE ON ASIA From parties to meeting with clients to just unwinding after a long day of work, the Japanese enjoy ...
Mooncake Mid-Autumn Festival China's Mooncake Madness | EYE ON ASIA The Mid-autumn festival is one of the grandest festivals in China, second only to the Chinese New Ye...
China Live Stream China's Live Streaming Industry | EYE ON ASIA If you want your brand to stand out in China then you might want to take a detour from the tradition...
Japan Travel Lodging House-sharing Minpaku - Japan's Home-Sharing Law | EYE ON ASIA Summer ushers in some of the most elaborate and famous festivals in Japan. From Kyoto’s Gion Matsuri...
Japan Cosmetics [Infographic] A Marketer’s Glimpse: Japan’s Favorite Cos... Japan is known to have one of the largest beauty markets in Asia, only second to China. We want to p...
Office Introductions South Korea dataSpring’s former Korea Office | EYE ON ASIA dataSpring Korea Office Introduction Research Panel Asia, Korea was founded in March 2010. After reb...
Taiwan Computer Electronics Computer Brand Acer on the Global Stage | EYE ON ASIA Companies from different countries are now competing for one of the largest consumer groups in the w...
APAC Asian Online Sample Thailand Beauty Hair Care Case Study [Case Study] Shampoo Buyer Personas: Thailand | EYE ON A... With the popularity of dataSpring's recent general case study of Shampoo Buyer behavior across China...
Mobile China Smartphone Trends in China | EYE ON ASIA With the popularity of our article on the smartphone market in South Korea, many of you have asked u...
Market Research Online Market Research South Korea Marketing [Video] Table for One? South Korea's 'Lounging' Culture ... South Korea is experiencing an increase in consumers and patrons doing things alone - as opposed to ...
Japan Marketing A Marketer's Glimpse: Japan's 'Four Seasons Marketing' |... The Japanese market is growing and evolving each year. This article examines how marketers in Japan ...
China Beauty Cosmetics A Marketer’s Glimpse: China’s Cosmetics Industry | EYE O... Our article A Marketer’s Glimpse Into China was the top Eye on Asia article for 2017! This year we b...
APAC Asian Online Sample Taiwan Beauty Hair Care Case Study [Case Study] Shampoo Buyer Personas: Taiwan | EYE ON ASI... With the popularity of dataSpring's recent general case study of shampoo buyer behavior across China...
Taiwan Ecommerce C2C [Infographic] Examining Taiwan's Growing C2C Market | EY... A growing online shopping penetration rate has given way to Taiwan's growing C2C Market. Find out wh...
Malaysia Lifestyle Halal Industry [Infographic] 5 Reasons the Halal Market is the Next Big... Growing at an estimated annual rate of 20 percent, the halal industry is a booming business on a glo...
Incidence Check IR [FREE Offer] Doing Research in Asia? We Have You Covered... Accurately determining your target market has never been easy or cheap. Until NOW.
APAC Asian Online Sample Indonesia Beauty Hair Care Case Study [Case Study] Shampoo Buyer Personas: Indonesia | EYE ON ... With the popularity of dataSpring's recent general case study of shampoo buyer behavior across China...
Thailand Alcohol What is the Drinking Culture in Thailand Like? | EYE ON ... Did you know that in Thailand, there are specific times each day when buying and selling alcoholic d...
Hong Kong Online shopping 3 Reasons Why Hong Kongers HATE Online Shopping | EYE ON... The development of information technology allows consumers to buy products and services on the inter...
Taiwan Beauty Health 3 Reasons Why the Red Bean is Taking Over Taiwan | EYE O... Red beans have experienced booming growth in popularity outside of its native Japan into other areas...
APAC Asian Online Sample China Indonesia South Korea Beauty Hair Care Case Study [Case Study] Shampoo Buyer Behavior in China, South Kore... Beauty is always a trending topic in Asia. Whether it be beauty based mobile applications or the lat...
Asia Poll Case Study [Infographic] Asia Research Poll: Coffee vs. Tea | EYE O... In this Asia Research Poll, we surveyed around 4,000 panelists from eight Asian countries to find ou...
China Beauty Beauty App Obsession in China | EYE ON ASIA For China, the country is famous for using beauty applications to enhance their appearance.
Malaysia Agriculture Trend Spotting: Malaysian Millennials Take on Farming | ... Seeds of Grassroots Movement (pun intended) In the recent past, farming was looked down upon as a me...
Food Vietnam From Farm to Cup: Coffee Culture in Vietnam | EYE ON ASI... Wooden stools, low tables, and ca phe phin (drip filter coffee). The traditional sidewalk cafes in H...
Japan Media Case Study [Case Study] Anime in Japan | EYE ON ASIA One of the most popular forms of Japanese media is anime. It is the abbreviated pronunciation of ‘an...
Mobile South Korea All About Smartphones in South Korea | EYE ON ASIA Landscape of smartphone brands In 2017, South Korea ranked fourth in the world for highest smartphon...
Food Singapore Makan: the Diverse Flavors Served in Singapore | EYE ON ... Singapore, sometimes referred as the 'red dot', is a global finance and transport hub. Its people ar...
China Office Introductions Sneak peek into dataSpring’s China Office | EYE ON ASIA dataSpring China Office Introduction dataSpring’s China office is located in Shanghai. Before the co...
Japan Office Introductions Inside dataSpring's Previous Tokyo Headquarters | EYE ON... Former dataSpring Tokyo Office Introduction Research Panel Asia (RPA), the predecessor of dataSpring...
China Online Research Panels dataSpring's Robust China Research Panel | EYE ON ASIA Introduction dataSpring launched its China panel website in October 2009. Since 2015, the company be...
Thailand Food Street Food in Thailand | EYE ON ASIA The best food in Thailand can be found in the side-streets, called soi. In here, you can find famous...
Indonesia Growth Brings Transportation Issues in Indonesia | EYE O... Indonesia - a nation of 259 million people and the fourth largest country in the world by population...
Asia Poll Social Media Case Study [Infographic] Asia Research Poll: Apple vs. Samsung | EY... Apple vs. Samsung - which one has the better smartphones? In this Asia Research Poll, we surveyed ar...
Big Data Analytics Big Data vs. Real Life: Lessons Learned Across Cultures ... My Mind Was Blown I vividly remember reading an article from Microsoft back in 2013 about how 90% of...
Mobile India The Emerging Market Research Trend in India: Mobile | EY... Shortly after joining dataSpring a few months ago, my first official task was to take a business tri...
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Know today, Power tomorrow INTAGE GROUP