Declining Birthrate in South Korea: A Look at People's P...

dataSpring Korea, a leading market research firm, recently released key findings from its survey on ...

Unraveling the Silent Crisis: The Extreme Social Withdra...

Image sourced from Freepik Introversion is now socially accepted and individualism has led to a rise...

Thailand's Opulent Evolution As The New Darling of the L...

Image sourced from Freepik Europe, the US, and East Asian powerhouses like China, Japan, South Korea...

Singapore's Solo Act: Taylor Swift and Tourism Boost of ...

Image sourced from Freepik Nestled in the center of Southeast Asia, Singapore attracts millions of t...

From Roses to Self-Love: A Closer Look in the Shifting P...

Valentine's Day is widely celebrated as a day of love and holds a special place in the hearts of man...

How K-Beauty is Taking Over the World | Eye on Asia

South Korea, home of the globally celebrated phenomenon in beauty and skincare products, called 'K-b...

Top Trends for Asian Consumer Behavior in 2023 | Eye On ...

2023 has been the year of recovery for most markets, especially in Asia, as countries have returned ...

[Infographic] The Growing Pet Industry: Insights from In...

From devoted owners of dogs and cats to those who cherish the company of smaller animal companions, ...

[Infographic] Happiness, Eating Out and Drinking Behavio...

Market research firm dataSpring Korea(dSK) conducted a survey on happiness, eating out and drinking,...

[Infographic] Smoker Study in Asia | Eye on Asia

dataSpring's EMEA team recently conducted a study on cigarette consumption and behavior in Asia. You...

How South Korea Became the World's Biggest Luxury Goods ...

South Koreans continue to stand out as the largest spenders of luxury goods in the world, ranking fi...

Live Stream Shopping: A Game Changer for South Korea | E...

Live streaming is by no means new. There have been well-known platforms that cater to this social ex...

Indonesia's Digital Tech Sector Miracle | Eye on Asia

When it comes to the rising digital market in Asia, most of us look into India and China, with their...

How Taiwan Continues to Lead the Semiconductor Industry ...

Did you know that 60% of the world’s semiconductors, and over 90% of the most advanced ones, are mad...

The Halal Revolution: How Indonesia's Influence is Shapi...

Our time of heightened globalization has led to cultural diversity and varying dietary requirements ...

[Infographic] Drinking Behavior of Koreans and Drinking ...

Check out how Koreans consume drinks and what culture such drinking behavior features in this study ...

Taiwan's Tourism Comeback: How Culture and Incentives Ar...

International travel has finally made a comeback for everyone, and many people are eager to reach po...

Japan's Golden Week and the Revitalization of the Travel...

Japan was not spared in the so-called revenge travel spree as foreign travelers try to make up for l...

Songkran and the Thai Tourism Sector's Path to Recovery ...

Water gun-toting foreign and local tourists had the time of their lives in Thailand’s three-day Song...

[Infographic] Exercise, Health, and Happiness of South K...

Check out this recent syndicated study by dataSpring Korea, which focused on the physical, mental, e...

Emerging Post-Pandemic Industry Trends in the Asia Pacif...

It has been years since the world faced the pandemic and various measures were done to avoid further...

Celebrations of Love in the Asia Pacific Region | Eye on...

While Valentine's Day is the most popular romantic holiday, there are other several celebrations of ...

[Infographic] Asia Research Poll: What is the Best Way t...

Smartphones have become an integral part of our daily lives that evolved over the years into more th...

[Infographic] Korean Dining Market Post-COVID-19 | Eye o...

What changes has COVID-19 brought to the Korean diet, particularly Koreans' eating out? dataSpring K...

[Infographic] Gen Z's Consumption of Korean Content and ...

dataSpring Korea conducted a syndicated study to understand the Korean Wave phenomenon among Gen Zs ...

Post-Pandemic Health and Fitness Recovery in the Asia Pa...

One of the most frequent New Year’s resolutions is getting fit, but due to the ongoing pandemic, the...

[Infographic] Asia Research Poll: How Do You Commute? | ...

There is a variety of ways to go around and about in Asia - from the usual buses and trains to uniqu...

Singapore's Emerging Lab-Grown Food Industry | Eye on As...

With a population of 5.6 million people living in an area smaller than New York City, Singapore has ...

South Korea’s Rising Sleep Debt | Eye on Asia

South Korea has become one of the most sleep-deprived nations, causing a massive toll on its populat...

The Phenomenal Growth of Cashless Transactions in Southe...

Southeast Asia is currently undergoing a phenomenal digital payment transformation. The region’s blo...

The Global Appeal of Korean Webtoons | EYE ON ASIA

We've previously discussed the emerging global success of the Korean animation industry, which had i...

[Infographic] Asia Research Poll: Which K-pop idol group...

The pandemic may have put different industries to a grinding halt, but it did not stop South Korea's...

A Quick Look at WeChat, China's Biggest Social Media Pla...

Even if Facebook, Twitter, or LinkedIn are not available in the country, China is home to the world’...

Filipino Seafarers, the Modern Foundation of the Maritim...

One of the biggest sources of income in the Philippines comes from the remittances coming from overs...

Japan's Transition From CDs to Music Streaming | Eye on ...

The Japanese music market, which is the last stronghold for music CD sales, might be finally concedi...

The Rise of the Single-Household In East Asia | Eye on A...

Economic development brings about radical changes in different countries, and more often than not, p...

[Podcast] Episode 4: ASEAN Post-Pandemic Recovery, 2022 ...

The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss how th...

[Infographic] Asia Research Poll: How Do You Want To Imp...

The past two years had been rough for people across the world, most especially in Asian countries th...

The Korean Animation Industry in the Global Stage | Eye ...

Content developed and released in South Korea, known as K-content, is reaching out to a wider audien...

[Podcast] Episode 3: Asia's Air Travel Rebound, Factors ...

The third episode of dataSpring's Eye On Asia podcast is now out! In this episode, we discuss the In...

Love in the Time of Corona: Online Dating in Asia | Eye ...

The pandemic has established a new normal in various social activities, and dating is no exception. ...

A Cultural Icon: Taiwan's Night Market | Eye on Asia

Night markets in Asia will always pique every traveler's interest, with streets filled with aromas o...

[Infographic] Asia Research Poll: The most romantic date...

Ever since the start of the pandemic, couples have experienced major restrictions on "normal dating ...

Vietnam's Preparations for Tet Celebrations During the P...

Tet Nguyen Dan, or Tet, is Vietnam’s Lunar New Year and is the most important annual celebration and...

The Budding NFT Market in Japan | Eye on Asia

Almost a year has passed since the NFTs, or non-fungible tokens have disrupted the investing and the...

Winter Solstice: A New Beginning on the Horizon | Eye on...

The holiday season is already here! While many in the West are doing their last-minute Christmas sho...

Southeast Asia, the NFT Market Hotbed | Eye on Asia

Along with the introduction of the metaverse to the general public, non-fungible tokens, or NFTs, ar...

[Infographic] Asia Research Poll: Do You Shop Online? | ...

Due to travel bans, lockdowns, and closures of establishments during the pandemic, many Asians are l...

Vietnam's Coffee Culture | Eye on Asia

Vietnam is known for its history, amazing food, culture, and favorite mode of transportation. It has...

King of the Indian Roads: Maruti Suzuki | Eye on Asia

India's passenger car market is one of the fast-growing markets out there, and by fast, it meant tur...

The Tiktok Takeover | Eye on Asia

TikTok has taken over the world!

Malaysia's Love for Milo | Eye on Asia

Milo, the world’s leading chocolate malt beverage, remains popular across different countries throug...

Over the Moon With Mooncakes | Eye on Asia

The Mid-Autumn Festival, also known as the Moon Festival, is a traditional festival celebrated by ma...

Bollywood's Battle Against COVID-19 | Eye on Asia

The COVID-19 pandemic continues to wreak havoc on the medical infrastructure of India, the second-mo...

All About dataSpring's India Research Panels | Eye On As...

Introduction In July 2021, dataSpring started offering Indian B2C panels in partnership with the Int...

[Infographic] Asia Research Poll: What is Your Ideal Vac...

It’s been a long pandemic and all those months spent in quarantine have left a lot of us with a seri...

An Instant Classic: Indonesia's Favorite Instant Noodle ...

In a world where convenience is key, none has come to the rescue of overworked parents, broke colleg...

Dining in Malaysia's Mamak Stalls | Eye on Asia

Mamak food stalls are the cornerstones of Malaysian street food culture. Created by the Indian Musli...

How K-pop is Helping Tuk-Tuk Drivers in Thailand | Eye o...

Thailand was once a bustling holiday spot and a popular destination in Southeast Asia, but tourism i...

How the Pandemic Sparked a Biking Trend in Southeast Asi...

The global pandemic has brought a so-called “new normal” to many aspects of our lives, especially wh...

Vietnam on Two Wheels | Eye on Asia

Vietnam is a country that rides on two wheels.

Vietnam to Decide the Postponement of the 2021 SEA Games...

Vietnam earned widespread praise for its success in navigating and controlling its cases during the ...

The Power of K-Pop Groups in Endorsement Deals | Eye on ...

Since its beginning in the late ‘90s, the global impact of Hallyu, or Korean Wave of pop culture, ha...

South Korea's Love for Hiking | Eye on Asia

After more than a year in quarantine, a lot of us may find ourselves in desperate need of a change i...

Filipinos Embracing a Cashless Transformation | Eye on A...

Digital wallets and payments have been around in Asia since the early 2000s. While most countries qu...

A Look at S'pore's Hawker Culture | Eye on Asia

Food plays an important role in the daily life of multi-cultural Singapore. No better way is this se...

Exploring the Viral Video Trend of Mukbang | Eye on Asia

YouTube has always been the go-to place to spend countless hours while stuck at home, and you’ll oft...

How Shopee Became the Top eCommerce Marketplace in South...

In 2015 Shopee was launched by its parent company Sea Limited as a social-first, mobile-centric mark...

The Curious Omnipresence of Vending Machines in Japan | ...

Whether you're strolling down the bustling streets of Tokyo or unpaved countryside roads in rural Ja...

How Social Media Impacts the Buying Behavior of Asian Co...

Social media has been around since the early 2000s, but in the recent decade, it evolved from a sour...

An Uneven Road to Recovery Ahead for Singapore | Eye on ...

Singapore suffered its worst-ever annual contraction in 2020 due to the COVID-19 pandemic. The econo...

White Day: Japan's Unique Response To Valentine's Day | ...

In one of our previous Eye on Asia articles, we talked about the peculiar love holidays celebrated a...

How Vietnam Weathered 2020's Economic Storm | Eye on Asi...

2020 was a year that battered economies worldwide. As borders and factories closed towards the end o...

The Post-Pandemic Future of Offices in Asia | Eye on Asi...

2020 was the year the world held its breath. As a deadly pandemic ravaged the globe, upending the li...

Springsights: The Rise of Car Voice Assistant Technology...

We now live in the age of the Internet of Things, where everyday objects like refrigerators and gara...

Southeast Asia's Growing Love for Online Shopping | Eye ...

Weary readers will have read time and time again by now how the pandemic forced consumers to adopt n...

How Japan is Coping With the Effects of a Delayed Olympi...

2020 was poised to be a good year for tourism in Japan. The year started on an optimistic note with ...

How Koreans are Celebrating Their Thanksgiving in the Mi...

Autumn marks the the biggest traditional holidays in South Korea – Chuseok. Although Chuseok falls o...

Is the Social Media Capital of the World Ready for a Lif...

Back in 2015, the Philippines was dubbed as the social media capital of the world, with netizens fro...

Southeast Asia's Growing Appetite for Food Delivery | Ey...

The onset of the pandemic has transformed consumer behavior and spending habits across the globe. Wi...

China's Homebody Economy | Eye on Asia

The spread of the novel coronavirus has pushed for calls of social distancing among the global popul...

4 Major Effects of the COVID-19 Pandemic on Asian Consum...

The COVID-19 pandemic has wrought havoc on a global scale, halting industries, commerce, and human m...

The Pandemic's Impact on Asia's Tourism | Eye on Asia

The novel coronavirus outbreak has made its way to more than 120 countries and has been declared by ...

Love in the Time of Smartphones | Eye on Asia

The digital revolution has greatly changed different aspects of our daily lives. Everything, from th...

The Love Holidays of South Korea | Eye on Asia

South Korea celebrates Valentine's Day in quite a different way compared to other countries. In fact...

Lunar New Year in China | Eye on Asia

Gong Xi Fa Cai ! Happy Year of the Rat! The Chinese New Year or Lunar New Year is the biggest and gr...

Gaming in South Korea | Eye on Asia

Digital gaming is a big part of South Korean culture. Millions of people from various age groups spe...

China's Singles Day Spectacular | Eye on Asia

Singles Day may sound as either lonely or a proud declaration of independence for some but for China...

Tokyo's Halloween Revelry | Eye on Asia

Get your costumes ready because it's that spooky time of year again! Halloween isn't as widely celeb...

Food Wars: Southeast Asia's Race For Your Lunch | Eye on...

Food delivery is in no way a new concept with traces of it dating as far back as 1768.

Bubble Craze: From Taiwan to the World | Eye on Asia

Maybe it's the cold and creamy tea that goes silkily down your throat? Maybe it's the satisfying fee...

All About dataSpring's Vietnam Research Panels | EYE ON ...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

4 MORE Reasons Why Social Media in the Philippines is HU...

For the third year in a row, the Philippines holds on to its title of social media capital in the wo...

All About dataSpring's Malaysia Research Panels | EYE ON...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

5 Marketing Success Stories in Japan | EYE ON ASIA

Even when the data says new products fail 80% of the time, these companies have found huge success i...

3 Reasons Why Social Media in the Philippines is HUGE | ...

The Philippines is an archipelago consisting of over 7,100 islands. It is home to several ethnic gro...

All About dataSpring's Indonesia Research Panels | EYE O...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...

The Modern Japanese Consumer | Eye on Asia

Japan boasts the third-largest economy in the world and the second-largest retail market, valued at ...

All About dataSpring's Taiwan Research Panels | EYE ON A...

Introduction In July 2014, dataSpring started offering partner’s panels through our company panel pl...

All About dataSpring's Thailand Research Panels | EYE ON...

Introduction In July 2014, dataSpring started offering partner’s panels through our own company pane...