Introduction
In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon PARTNERS. We also now offer our company’s Thai online research panels. In this article, we will share some tips in conducting online research in Thailand.
Country Language
- Official: Thai
- Survey: Thai
Regions Covered
Thailand divides its provinces through the four-region division system, composed of Northeastern Thailand, Northern Thailand, Central Thailand, and Southern Thailand. Depending on the purpose of the survey, we distribute questions into one or a number of the following provinces:
| Northeastern Thailand | Northern Thailand |
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| Central Thailand | Southern Thailand |
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Panel Composition
Like Japan, Thailand currently has an aging population. Compared to the population composition, the ratio of panels in the 50+ age range is small, therefore it may be difficult to collect the data. Data collection and response rate for older panelists depends on the location and schedule. For this reason, we recommend checking the feasibility of the survey in advance by using our FREE IR Check tool.
| % | est. pop.1 | Ratio of Panel Composition for dS panel |
| Male | 49.18% | 38.64% |
| Female | 50.82% | 61.36% |
| 13-19yo | 5.95% | 13.94% |
| 20-29yo | 12.69% | 41.48% |
| 30-39yo | 14.24% | 25.33% |
| 40-49yo | 16.17% | 13.23% |
| 50-59yo | 15.29% | 4.41% |
| 60yo+ | 19.30% | 1.61% |
1Reference website: https://www.livepopulation.com/country/thailand.html/
Income
When targeting or allocating by income, it is common to design the survey according to the SEC.
*SEC is the socioeconomic characteristic that a consumer has defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Classification.
% Monthly Household Income
| Ratio of Panel Composition for dS panel | |
| Less than THB 5,000 | 20.18% |
| THB 5,000 - 19,000 | 36.40% |
| THB 20,000 - 49,999 | 23.84% |
| THB 50,000 - 99,999 | 8.05% |
| THB 100,000 or higher | 2.94% |
| No Answer | 8.58% |
Local Pro Tip:
In Thailand, the royal family is deeply respected by its citizens, and it is strictly forbidden to criticize any of its members. The country observes the lèse majesté law, which means that any disrespectful act toward the king, queen, or royal heirs are punishable by imprisonment for treason.
Ethnic Composition of Our Panels
The CIA World Factbook lists the following ethnic composition: Thai at 95.9%, Burmese 2%, others 1.3%, unspecified 0.9%. However, this is not referenced and contradicts the more detailed 2011 Royal Thai Government data, which suggests that the ethnic composition of ethnic Central Thai at 34.1%, ethnic Lao at 24.9%, ethnic Khon Muang at 9.9%, ethnic Pak Tai at 7.4%, ethnic Khmer at 2.3%, and ethnic Malay at 1.5%.
Precautions in Conducting Online Research
There are no particular precautions in conducting a survey in Thailand.
Final Words
Before conducting online or mobile surveys in Thailand, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
Online research panels have become one of the most important tools of the modern market researcher, and it can yield valuable insights and results if used properly. To know more about online research panels, especially in the Asian region, check out our Understanding Online Research Panels page.
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