Introduction
In July 2014, dataSpring started offering partner’s panels through our own company panel platform, surveyon PARTNERS. We also offer our company’s Indonesian online research panels. In this article, we will share some tips in conducting online research in Indonesia.
Country Language
- Official: Indonesian
- Survey: Indonesian
Of its large population, the majority speak Indonesian, making it one of the most widely spoken languages in the world. Most formal education, and nearly all national mass media, governance, administration, judiciary, and other forms of communication, are conducted in Indonesian.
Regions Covered
Areas that are often targeted in online research are Indonesia's major cities.
- Jakarta Metropolitan Area
- Bandung Metropolitan Area
- Surabaya Metropolitan Area
- Greater Semarang
- Greater Medan
- Greater Surakarta
- Greater Yogyakarta
- Greater Cirebon
- Greater Malang
- Greater Denpasar
- Greater Palembang
- Greater Batam
Demographics and Ratio of Panel Composition
The median age of Indonesia is 28.6 years, making it one of the countries with the biggest 'young' populations. Compared to the population composition, the ratio of panels in the 40s to 50s age range is small, therefore it may be difficult to collect the data. Please kindly consult with us.
We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.
| % | est. pop.1 | Ratio of Panel Composition for dS panel |
| Male | 50.54% | 44.92% |
| Female | 49.46% | 55.08% |
| 15-19yo | 8.04% | 15.45% |
| 20-29yo | 16.30% | 56.55% |
| 30-39yo | 15.71% | 19.37% |
| 40-49yo | 14.15% | 6.74% |
| 50-59yo | 11.05% | 1.62% |
| 60yo+ | 10.76% | 0.27% |
1Reference website: https://www.bps.go.id/ and https://www.populationpyramid.net/indonesia/2018/
Income
When targeting or allocating by income, it is common to design the survey according to the SEC classification.
*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.
% Monthly Household Income
| Monthly, unit: 1,000 IDR | Ratio of Panel Composition for dS panel |
| Less than IDR 1,500 | 27.80% |
| IDR 1,500 - 3,499 | 27.60% |
| IDR 3,500 - 8,499 | 20.27% |
| IDR 8,500 - 19,999 | 6.66% |
| IDR 20,000 or higher | 2.36% |
| No Answer | 15.30% |
Local Pro Tip:
According to the 2019 Global Digital Report conducted by Hootsuite and we are social, there are 355.5 million mobile connections in Indonesia, or 133% of the entire population. Around 84% of these are connected online via 3G and 4G networks.
Ethnic Composition of Our Panels
Indonesia is one of the most ethnically and culturally diverse nations in the world, with over 300 recognized ethnic groups in Indonesia. The vast majority of those belong to the Austronesian peoples.
| Ethnic group | Percentage |
| Javanese | 40.22% |
| Sundanese | 15.5% |
| Batak | 3.58% |
| Sulawesi ethnic groups | 3.22% |
| Madurese | 3.03% |
| Betawi | 2.88% |
| Other ethnic groups | 31.57% |
Precautions in Conducting Online Research
The following topics are considered taboo in Indonesia:
- Gambling
- Blasphemy and questioning of religion, Sharia law, or royalty
- LGBT issues
Final Words
Before conducting online or mobile surveys in Indonesia, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!
Online research panels have become one of the most important tools of the modern market researcher, and it can yield valuable insights and results if used properly. To know more about online research panels, especially in the Asian region, check out our Understanding Online Research Panels page.
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