Introduction
In June 2014, dataSpring built Hong Kong online research panels and started to offer panel services through the company’s panel platform, surveyon Partners. In this article, we will share some tips about conducting online research in Hong Kong.
Language
- Official: Chinese, English
- Survey: Traditional Chinese
Regions Covered
Since Hong Kong is small, there are not many regional differences in culture and income. Because of this, clients usually do not to target based on the region.
Demographics and Ratio of Panel Composition
Compared to the population composition ratio, the number of panels for 50 years and above is small. Due to this, data collection may be difficult. Kindly consult with us before starting your project.
We recommend checking the feasibility of the survey in advance - using our FREE IR Check tool.
| % | est. pop.1 | Ratio of Panel Composition for dS panel |
| Male | 45.53% | 26.45% |
| Female | 54.47% | 73.55% |
| 15-19yo | 3.90% | 9.94% |
| 20-29yo | 9.60% | 21.04% |
| 30-39yo | 14.30% | 23.22% |
| 40-49yo | 15.50% | 26.60% |
| 50-59yo | 15.50% | 13.61% |
| 60yo+ | 31.10% | 5.58% |
1Reference website: https://www.censtatd.gov.hk/en/
Income
When targeting or allocating by income, it is common to design the survey according to the SEC classification.
*SEC is the socioeconomic characteristic that consumer has, defined by variables such as income, educational background, occupation, and so on. It is an abbreviation for Social Economic Characteristics. There are several definitions regarding SEC.
% Monthly Household Income
| Ratio of Panel Composition for dS panel | |
| Less than HKD 10,000 | 17.75% |
| HKD 10,000 - 19,999 | 8.87% |
| HKD 20,000 - 29,999 | 14.11% |
| HKD 30,000 - 39,999 | 13.26% |
| HKD 40,000 or higher | 35.93% |
| No Answer | 10.08% |
Local Pro Tip:
In the case of high-priced goods such as overseas trips and cars, depending on the survey content, it might be better to focus only on respondents with high income. On the other hand, there is no need to set up conditions based on income for products consumed in a relatively short period such as drinks, foods, cosmetics (consumer goods for daily use), etc.
Ethnic Composition of our Panels
There are 93.6% of ethnic Chinese, 6.4% of other ethnic groups. It is unusual to specify targeting conditions and allocations based on ethnic composition in Hong Kong.
Precautions in Conducting Online Research
- We cannot ask about politics or religion.
Final Words
Before conducting online or mobile surveys in Hong Kong, it’s important to know its basic profile. For more in-depth information, talk to our local experts today!
Online research panels have become one of the most important tools of the modern market researcher, and it can yield valuable insights and results if used properly. To know more about online research panels, especially in the Asian region, check out our Understanding Online Research Panels page.
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