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Did you know?

Over 97 percent of South Koreans aged 20 to 39 use Internet shopping.

Live Stream Shopping: A Game Changer for South Korea

Discover the live-stream shopping revolution sweeping across Asia, transforming the way we shop. Explore how South Korea, a technological powerhouse, is leading the charge, with platforms like Naver and KakaoTalk driving the trend.

How South Korea Became the World's Biggest Luxury Goods Market

Find out what factors led South Korea to have the highest luxury goods spending per capita globally.

Generative AI and its Impact on Research and Insights

Discover generative AI's potential across industries and learn about the profound influence this cutting-edge technology is having on market research.

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