Keeping up on key market research trends in China is critical for marketers, researchers and consultants interested in tapping into the economic power of the country’s growing middle class and rising incomes.
With a population of more than 1.35 billion people, it is well known that there are significant differences in characteristics across regions and generations.
Although China is the largest e-commerce market in the world, fielding a study online may not be the most cost-effective, nor representative, approach.
